There was always this nagging feeling that I wasn’t fully in alignment with myself. That I was pouring energy into systems I didn’t build, for goals that weren’t my own. I had a deep desire for more freedom, more creativity, and most of all—more control over how I worked and who I worked with.

The real turning point came when I took a leap and started Charm City Picnic, a business that blended my love for Baltimore with my creative side. Organizing beautifully curated picnics gave me a taste of what it meant to build something from the ground up. It was exhilarating. But as any entrepreneur knows, building a business isn’t just about passion—it’s about operations, logistics, and the daily grind of keeping things running. And that’s where I saw the bigger picture.

I realized that many small business owners, especially creatives, struggle not with their craft but with everything else—the emails, the scheduling, the invoicing, the systems. I had spent years in HR fine-tuning processes, making things run smoothly, and supporting teams behind the scenes. What if I could do that for other entrepreneurs?